Sharpe’s Pottery Museum in Swadlincote secured funding from the Government’s Culture Recovery Fund to revitalise its visitor offer. As part of the project a student at Burton and South Derbyshire College, worked on a live brief to refresh the museum’s visual identity.

They introduced a new colour palette and retained key elements of the original logo – including the kiln icon and font – while adding a bold colour block to create a more contemporary, recognisable look.

Building on this refreshed identity, I created a wide range of designs across the museum, including posters, large display graphics, signage, and printed literature. The new look and feel was also rolled out across the website to enhance the customer experience, and extended into an interactive iPad app for visitors.

As part of the wider redevelopment, I collaborated with The National Forest, who supplied artwork for me to design a map and timeline graphics in their corporate style, further enriching the museum’s interpretive displays.